Cultural Tourism Development Workshop
In celebration of the National Heritage Month, the Department of Tourism – Region III successfully held a three-day Cultural Tourism Development Workshop on May 20-22, 2025 at the Bliss Hotel Dau, Mabalacat City, Pampanga.
Through collaborative activities and interactive discussions of participants from various tourism sectors in Central Luzon, the workshop highlighted the vital role of Local Government Units in leading cultural tourism efforts, from embracing core principles to crafting sustainable strategies that preserve and promote our rich heritage.
DOT-III Regional Director Richard G. Daenos addressed the importance of sustainability in the continuing efforts of the participants to develop their cultural tourism products, encouraging them to continue to engage with local communities, to protect the environment, and to safeguard our heritage. He leaves a challenge to the participants to transform marketing to finding meaning, preservation to participation, and policy to a sense of pride.
The resource speaker, Mr. Billy Ray Malacura, closed with a quote from the late Susan Calo-Medina to invite them to continue to get to know their localities through conversations with the community: “Wag maging dayuhan sa sariling bayan.”
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