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SM Launches 2023 BPOP Bears of Joy

SM is proud to announce the 2023 BPOP Bears of Joy, inspired by KPop /PPop themes. An exciting initiative aimed at making a difference in the lives of children and contributing to a better future for our community.

These huggable plushies come in four designs, BPop Squad 2023 namely, Eya(the rapper), Bin(the dancer), Rina(the leader) and Ace(the vocalist). Whether you’re young or young at heart, these plushies are the perfect companions to bring comfort, joy, and warmth to your life.

What sets this campaign apart is the commitment to giving back. By purchasing one Bears of Joy, you not only get a lovely companion but also play a significant role in contributing to the welfare of children in the community. One plushie is going towards a charitable cause that supports children in need.

With the holidays approaching, these plushies make perfect gifts for friends and family. They not only bring joy to your loved ones but also make a meaningful impact on the lives of children in need.

SM encourages everyone to participate in this heartwarming campaign. Together, we can make a difference, one plushie at a time.

Bears of Joy are available at SM City Bataan located at the ground level.

For more information about the “Bears of Joy” campaign, please visit the FB Page of SM City Bataan.

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