The Filipino Brand of Service Excellence (FBSE) Seminar

The Filipino Brand of Service Excellence (FBSE) Seminar was successfully conducted on September 9, 2025, at the Waterfront Beach Resort in partnership with the Morong Beach Resort and Tourism Stakeholders Association Inc. The Department of Tourism (DOT), through the Provincial Tourism Office, spearheaded the flagship training led by FBSE Master Trainer Mr. Jay A. Aquino, with the assistance of DOT Representative Mr. Ell Salta.

A total of 45 participants from various establishments took part in the seminar, which seeks to integrate Filipino values into frontline services and institutionalize a culture of service excellence across the tourism industry. The Provincial Tourism Office extends its heartfelt gratitude to all partners and participants for their continued support in strengthening Bataan’s commitment to quality tourism services.

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