8 Reasons to Support Filipino Entrepreneurs this MSME Month at SM Supermalls

1. Discover handcrafted treasures from Filipino artisans.

The month begins with Silk Events’ Artisan Village Market, first at SM Grand Central from July 1–14, then at SM Clark from July 16–29, where visitors can explore handcrafted home décor, fashion, accessories, specialty food products, and unique finds created by talented Filipino makers. Each purchase supports local artisans while helping preserve traditional craftsmanship for future generations.

2. Celebrate coffee, culture, and conscious living.

Coffee lovers have even more reasons to visit SM Megamall as the Biyaya Sustainable Living Festival returns from July 17–19. Presented together with Manila Coffee Festival and Coffee Expo Manila, the festival brings together more than 300 brands and 150 exhibitors, celebrating Philippine coffee alongside sustainability, local craftsmanship, artisan markets, cultural performances, and inspiring talks from industry leaders. More than a coffee festival, Biyaya demonstrates how supporting local businesses can help strengthen communities and promote more sustainable lifestyles.

3. Learn from the country’s top entrepreneurs

Aspiring entrepreneurs can gain valuable insights at the Go Negosyo MSME Summit on July 18 at SM Mall of Asia, where business leaders, mentors, and industry experts come together to share practical strategies on growing and sustaining successful enterprises. The summit reflects SM Supermalls’ continuing commitment to creating learning opportunities alongside market access for Filipino MSMEs.

4. Experience the richness of Cordilleran craftsmanship

Beginning July 20, SM Baguio becomes home to the DTI Produkto ti Umili, Yaman ti Kordilyera Trade Fair, showcasing authentic products from the Cordillera region—from handwoven textiles and fashion pieces to handcrafted accessories, home décor, and specialty food products. Visitors can discover exquisite Ifugao woven apparel, Kalinga handloom creations, Benguet woodcraft, brass accessories, indigenous musical instruments, and locally crafted delicacies—each carrying generations of heritage, artistry, and cultural pride.

5. Discover Filipino products ready for the global stage

From July 22–26, SM Megamall hosts the DTI Exporters’ Fair, showcasing export-quality products proudly made by Filipino entrepreneurs. Visitors can discover premium food products, fashion, home décor, wellness items, and handcrafted creations that demonstrate the creativity and global competitiveness of local MSMEs. The fair highlights how Filipino businesses are expanding beyond local markets, opening new opportunities for international trade while bringing world-class products closer to Filipino consumers.

6. Brewing opportunities for local coffee entrepreneurs

Coffee continues to fuel Filipino entrepreneurship as Silk Events’ Coffee Festival brews excitement at SM Calamba from July 22 to August 4. From specialty beans and local roasters to café essentials and handcrafted products, the festival celebrates the growing Philippine coffee industry while connecting coffee entrepreneurs with more customers and fellow coffee enthusiasts.

7. Celebrating the coconut industry’s innovation

From July 28 to August 3, SM Lanang Premier hosts the Davao Region Coconut Philippines Trade Fair, highlighting the remarkable versatility of one of the country’s most important agricultural industries. From food products and beverages to wellness, beauty, and sustainable innovations, the fair showcases how Filipino entrepreneurs continue to transform coconut into world-class products. The fair also highlights how innovation is transforming coconut into high-value products that create livelihood opportunities for farming communities and MSMEs across Mindanao.

8. Discover the next generation of family entrepreneurs

Families can look forward to the first-ever Team Payaman Kids Fair from July 30 to August 2 at SM Megamall, where learning meets play through interactive activities, educational brands, and family-friendly experiences. The event also provides MSMEs offering children’s products, educational toys, apparel, and family essentials with an exciting platform to introduce their brands to thousands of young families.

More Than Events—SM for MSMEs is a marketplace for Filipino Dreams
Every market, every fair, and every entrepreneur featured this July represents something bigger than a business. Together, they tell the story of Filipino resilience, creativity, innovation, and community. Through SM for MSMEs, SM Supermalls continues to provide entrepreneurs with what they need most: market access, business visibility, strategic partnerships, and opportunities to grow. Because when local businesses succeed, communities prosper. And when communities prosper, the nation moves forward.

About SM Supermalls – MSMEs
SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls nationwide—continues to maximize the MSME experience by creating opportunities that are relevant, inclusive, and built around what Filipino entrepreneurs need most. As the country’s most preferred and loved retail destination, SM champions entrepreneurship by supporting MSMEs across different stages and sectors—serving

distinct business tribes through market access, visibility, mentorship, and platforms for sustainable growth. By connecting communities, showcasing homegrown talent, and enabling innovation, SM helps MSMEs grow in ways that are personal, purposeful, and impactful. To be part of this journey, visit msme.smsupermalls.com or email customercare@smsupermalls.com.Thank you for turning your talent into a meaningful tribute to marine life. Well done!

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