Bataan Tourism Office Holds Seminar on Destination Marketing Through Social Media
As part of the celebration of English Competency Week (ECW) 2025, the Provincial Government of Bataan, through the Provincial Tourism Office, conducted a seminar on βDestination Marketing Through Social Mediaβ on September 17, 2025, at the Bataan Tourism Pavilion, City of Balanga.
With the theme βEnglish as a Passport: BataeΓ±os Ready for the World,β the seminar highlighted how English proficiency and digital tools can open global opportunities for Bataanβs tourism industry.
Resource speakers from JG Worldwide led the sessions, including Mr. Zooz B. Paraso on βThe Language of Marketing: Communicating the Right Audience Unlocks Global Opportunities for BataeΓ±os,β Ms. Raeneil Japs P. Inocencio on βSpeaking Business: How English and Digital Content Can Take Your Brand Goal,β and Mr. Mark Vinze Montero, CEO and Co-Founder of JG Worldwide, who facilitated a hands-on Brand Discovery workshop that guided participants in identifying their unique brand essence and strategies.
The event gathered representatives from DOT-accredited establishments, fostering collaboration and shared learning to strengthen Bataanβs tourism promotion.
Anchored on the English Competency Ordinance authored by then Board Member, now Congressman Atty. Tony Roman, the ECW celebration continues to promote English proficiency as a tool for personal growth and global competitiveness.
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