Christmas Starts Here: SM Supermalls Launches 12 Weeks of Iconic Christmas
MANILA, Philippines, September 2026 – Christmas arrives early at SM Supermalls as the 12 Weeks of Iconic Christmas gets underway, bringing the holiday season to all 91 SM malls nationwide.
The campaign celebrates the Christmas traditions Filipinos have built at SM over the years, while introducing new experiences to look forward to each season. From Christmas lights and parades to family gatherings, gift shopping, dining, entertainment, and meet-and-greets, 12 Weeks of Iconic Christmas brings together the moments that make a trip to the mall part of the holiday experience.
“Christmas at SM has always been about bringing people together. This year, we are celebrating the traditions that generations have grown up with while creating new experiences for families and friends to discover. With 12 Weeks of Iconic Christmas, there is something new to look forward to every time you visit,” said Mr. Joaquin L. San Agustin, Executive Vice President for Marketing at SM Supermalls.
From Luzon to Visayas and Mindanao, your most loved SM Supermalls will take center stage with their own festive celebrations. Among the highlights are the Magical Night of Lights, Magical Drone Show, Grand Magical Christmas Parade, and Santa Meet and Greets, alongside other activities that bring the holiday spirit to communities across the country.
The nationwide celebration will be launched at SM Mall of Asia on September 15, setting the stage for the 12 weeks of festivities that follow. The MOA launch will officially trigger the start of the succeeding 12-week Christmas celebration across SM Supermalls nationwide.
Headlining the launch is Angela Ken, the new face of Christmas at SM, who will premiere her rendition of SM’s official Christmas jingle, “Celebrate Christmas at SM.” She will be joined by the Philippine Philharmonic Orchestra for a special live presentation of the Christmas anthem.
The launch will also feature the Christmas Sparkle AR activation, giving guests a chance to bring a piece of the festive spectacle from the MOA 360 to their smartphones.
Following the launch, SM’s 12 Weeks of Iconic Christmas will unfold across its 91 malls, with festive experiences and activities giving families, friends, and communities more reasons to celebrate together throughout the season.
For 12 weeks, SM invites everyone to revisit a favorite Christmas tradition, start a new one, or simply find another reason to spend the season together.Celebrate Christmas at SM and go Gala to the Max.
Follow SM Supermalls on Facebook, Instagram, TikTok, and other social media channels for the latest Christmas events, experiences, and updates throughout the celebration.
About SM Supermalls
SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.
Through “My SM,” SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.
My SM. Your Most Loved Supermall.
Other Articles
-
Day 2 | 3-Day Housekeeping Services Training Program
The 3-Day Housekeeping Services Training Program continued with Day 2 on September 29, 2026, at the Bataan Tourism Pavilion, City of Balanga, focusing on guest room cleaning and essential housekeeping skills. The day began with a quick review of the lessons and key takeaways from Day 1 before proceeding to guest room cleaning and servicing…
-
The Standard First Aid and Basic Life Support Training
The Standard First Aid and Basic Life Support Training continued on September 29, 2026, at the Pavilion Tourism, Balanga City, Bataan, with a total of 34 participants from various tourism establishments and tour guides across the province. Day 2 focused on the fundamentals of first aid, covering the Introduction to First Aid and the Steps…
-
Good Food on the Go at SM
Craving for a delicious Filipino merienda while on the go? Whether you’re waiting for a jeepney or bus, or simply looking for something tasty to enjoy, SM City Bataan Terminal now has new flavors waiting for you! Newly opened at the terminal are Juan Binatog and Vina’s Ilocos Empanada bringing beloved Filipino favorites that are…
-
Tuklas Bataan Tourism Expo 2026
Maraming salamat po sa lahat nang nakiisa at nakibahagi sa tatlong araw na TUKLAS Bataan: Tourism Expo 2026, na ginanap mula ika-25 hanggang ika-27 ng Setyembre sa SM City Bataan. Taos-puso rin po nating pinasasalamatan ang mga nangasiwa maging ang ating mga katuwang mula sa mga pampublikong tanggapan at pribadong sektor, na naging bahagi ng…
-
Day 1 | 3-Day Housekeeping Services Training Program
The first day of the 3-Day Housekeeping Services Training Program was successfully conducted on September 28, 2026, at the Bataan Tourism Pavilion, City of Balanga, bringing together tourism and hospitality workers for a full day of learning and skills development. Facilitated by Department of Tourism Resource Speaker Dr. Freddie A. Quinito, the first day focused…
-
Filipino Brand of Service Excellence in the Municipality of Dinalupihan
As part of the continuing celebration of Tourism Month, the Bataan Provincial Tourism Office, in partnership with the Department of Tourism – Region III, and in collaboration with the Local Government Unit of Dinalupihan through the Municipal Tourism Office, successfully conducted the Filipino Brand of Service Excellence (FBSE) Training on September 23, 2026, at the…
-
DOT X PTOUR Mobile Accreditation in Morong
The Department of Tourism (DOT), in partnership with the Provincial Tourism Office of Bataan, brought the DOT x PTOUR Mobile Accreditation to the Municipality of Morong on September 15, 2026, at the Tourism and Cultural Heritage Center in Ibabao, Binaritan, Morong, Bataan.The onsite accreditation caravan provided local tourism stakeholders with direct assistance in their tourism…
-
Pawikan Festival T-Shirt Design Competition 2026
As we celebrate Bataan’s festivals and traditions through TUKLAS Bataan, we’re putting the spotlight on one of the province’s most meaningful celebrations, the Pawikan Festival. Here are the entries for the Pawikan Festival T-Shirt Design Competition 2026! Each design gives its own creative take on the festival and its message of protecting our sea turtles.…
-
Ready ka na bang maki-TUKLAS, Bataan?
Abangan ang tatlong araw ng saya, kultura, sining, at turismo sa TUKLAS Bataan 2026, happening this September 25–27 at The Event Center, SM City Bataan! Tuklasin ang iba’t ibang festival booths, special presentations, LGU showcases, at iba pang exciting activities featuring the vibrant tourism and creative industry of Bataan. See you there! Tara, tuklasin natin…
-
Filipino Brand of Service Excellence in the Municipality of Bagac
As part of the continuing celebration of Tourism Month, the Bataan Provincial Tourism Office, in partnership with the Department of Tourism – Region III, and in collaboration with the Local Government Unit of Bagac through the Municipal Tourism Office, successfully conducted the Filipino Brand of Service Excellence (FBSE) Training on September 21, 2026, at Psalm…
Come and Join us
FOLLOW US ON
Leave a Reply