Christmas Starts Here: SM Supermalls Launches 12 Weeks of Iconic Christmas
MANILA, Philippines, September 2026 – Christmas arrives early at SM Supermalls as the 12 Weeks of Iconic Christmas gets underway, bringing the holiday season to all 91 SM malls nationwide.
The campaign celebrates the Christmas traditions Filipinos have built at SM over the years, while introducing new experiences to look forward to each season. From Christmas lights and parades to family gatherings, gift shopping, dining, entertainment, and meet-and-greets, 12 Weeks of Iconic Christmas brings together the moments that make a trip to the mall part of the holiday experience.
“Christmas at SM has always been about bringing people together. This year, we are celebrating the traditions that generations have grown up with while creating new experiences for families and friends to discover. With 12 Weeks of Iconic Christmas, there is something new to look forward to every time you visit,” said Mr. Joaquin L. San Agustin, Executive Vice President for Marketing at SM Supermalls.
From Luzon to Visayas and Mindanao, your most loved SM Supermalls will take center stage with their own festive celebrations. Among the highlights are the Magical Night of Lights, Magical Drone Show, Grand Magical Christmas Parade, and Santa Meet and Greets, alongside other activities that bring the holiday spirit to communities across the country.
The nationwide celebration will be launched at SM Mall of Asia on September 15, setting the stage for the 12 weeks of festivities that follow. The MOA launch will officially trigger the start of the succeeding 12-week Christmas celebration across SM Supermalls nationwide.
Headlining the launch is Angela Ken, the new face of Christmas at SM, who will premiere her rendition of SM’s official Christmas jingle, “Celebrate Christmas at SM.” She will be joined by the Philippine Philharmonic Orchestra for a special live presentation of the Christmas anthem.
The launch will also feature the Christmas Sparkle AR activation, giving guests a chance to bring a piece of the festive spectacle from the MOA 360 to their smartphones.
Following the launch, SM’s 12 Weeks of Iconic Christmas will unfold across its 91 malls, with festive experiences and activities giving families, friends, and communities more reasons to celebrate together throughout the season.
For 12 weeks, SM invites everyone to revisit a favorite Christmas tradition, start a new one, or simply find another reason to spend the season together.Celebrate Christmas at SM and go Gala to the Max.
Follow SM Supermalls on Facebook, Instagram, TikTok, and other social media channels for the latest Christmas events, experiences, and updates throughout the celebration.
About SM Supermalls
SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.
Through “My SM,” SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.
My SM. Your Most Loved Supermall.
Other Articles
-
Hataw Takbo Bataan
Public Service Announcement: Narito po ang ilan sa mga recommended hotels at accommodation establishments para sa mga nais dumalo sa Hataw Takbo Bataan – Mariveles Leg na gaganapin sa May 31, 2025 (Sabado). Para sa inyong mga katanungan at inquiries, maaaring makipag- ugnayan sa kanilang mga contact numbers na makikita sa ibaba. Maraming salamat po…
-
Seal of the week: Bataan
Special FeatureNational Flag in Seal In celebration of National Flag Day this May 28, we highlight the official seal of the Province of Bataan for this week’s feature. Prominent elements of this distinctive seal include a hoisted Philippine flag with a backdrop of white crosses, a flaming sword in the center, the three stars, soldiers,…
-
Big things are coming! BTN Association, Inc.
is in active talks with the Provincial Tourism Office of Bataan for an exciting collaboration on BTN Pop Season 3! The new season is set to launch later this year— kicking off a wave of original music and local talent that will carry through into next year. Stay tuned! Other Articles Come and Join us…
-
Buffalo’s Wings N’ Things Now Open at SM City Bataan
Your Favorite Flavor Experience is Here! Buffalo’s Wings N’ Things has officially opened its doors at SM City Bataan, bringing its signature bold flavors to the heart of Balanga.The restaurant is known for its wide variety of flavorful wings, tossed in signature flavors that range from savory to fiery. Bestsellers like Garlic Parmesan and New…
-
History of the Philippine Flag
Today, as we celebrate National Flag Day, we commemorate the first time the Philippine flag was unfurled after the Battle in Alapan in 1898. It was a moment of triumph and unity, symbolizing our nation’s hard-won freedom as well as the bravery of those who fought for our independence. Let us honor this legacy by…
-
National Flag Day
Today, we proudly honor the symbol that unites us all, the Philippine flag. More than just a piece of cloth, it tells the story of our struggle for freedom, the dreams of our forebears and the hope we carry into the future. From May 28 to June 12, we observe Flag Days, a time when…
-
Frequently Asked Questions here on the Behold Bataan Facebook Page
Got questions about Bataan? We’ve got answers! Check out these Frequently Asked Questions here on the Behold Bataan Facebook Page to guide you through your next experience.Tara, together let us Behold Bataan! More Info Other Articles Come and Join us FOLLOW US ON
-
Patricia C. Layug of Bataan in the Binibining Pilipinas 2025 Tourism Video!
Let’s show some love and support for our very own Binibini 34 – Patricia C. Layug of Bataan in the Binibining Pilipinas 2025 Tourism Video! Watch, share, and celebrate this proud Bataeña as she showcases the beauty and spirit of our province. Together, let us Behold Bataan. Other Articles Come and Join us FOLLOW US…
-
Pagbisita ng mga delegado ng Man of the World
Binisita po tayo ngayong araw, ika-26 ng Mayo ng 28 delegado mula sa iba’t-ibang bansa para sa patimpalak na Man of the World. Inaanyayahan ko po ang lahat na suportahan ang mga kandidato sa kompetisyong ito na gaganapin sa ika-31 ng Mayo sa SM Skydome, Quezon City. Goodluck po sa lahat ng mga kandidato sa…
-
Mt. Samat National Shrine
Photo of the Day: Mt. Samat National ShrineIn celebration of National Heritage Month 2025, let’s look back at some of the important heritage markers and cultural symbols found here in Bataan. These special landmarks help tell the story of our history and culture as Filipinos. Have you seen any of these markers in person? Share…
Come and Join us
FOLLOW US ON
Leave a Reply