Christmas Starts Here: SM Supermalls Launches 12 Weeks of Iconic Christmas
MANILA, Philippines, September 2026 – Christmas arrives early at SM Supermalls as the 12 Weeks of Iconic Christmas gets underway, bringing the holiday season to all 91 SM malls nationwide.
The campaign celebrates the Christmas traditions Filipinos have built at SM over the years, while introducing new experiences to look forward to each season. From Christmas lights and parades to family gatherings, gift shopping, dining, entertainment, and meet-and-greets, 12 Weeks of Iconic Christmas brings together the moments that make a trip to the mall part of the holiday experience.
“Christmas at SM has always been about bringing people together. This year, we are celebrating the traditions that generations have grown up with while creating new experiences for families and friends to discover. With 12 Weeks of Iconic Christmas, there is something new to look forward to every time you visit,” said Mr. Joaquin L. San Agustin, Executive Vice President for Marketing at SM Supermalls.
From Luzon to Visayas and Mindanao, your most loved SM Supermalls will take center stage with their own festive celebrations. Among the highlights are the Magical Night of Lights, Magical Drone Show, Grand Magical Christmas Parade, and Santa Meet and Greets, alongside other activities that bring the holiday spirit to communities across the country.
The nationwide celebration will be launched at SM Mall of Asia on September 15, setting the stage for the 12 weeks of festivities that follow. The MOA launch will officially trigger the start of the succeeding 12-week Christmas celebration across SM Supermalls nationwide.
Headlining the launch is Angela Ken, the new face of Christmas at SM, who will premiere her rendition of SM’s official Christmas jingle, “Celebrate Christmas at SM.” She will be joined by the Philippine Philharmonic Orchestra for a special live presentation of the Christmas anthem.
The launch will also feature the Christmas Sparkle AR activation, giving guests a chance to bring a piece of the festive spectacle from the MOA 360 to their smartphones.
Following the launch, SM’s 12 Weeks of Iconic Christmas will unfold across its 91 malls, with festive experiences and activities giving families, friends, and communities more reasons to celebrate together throughout the season.
For 12 weeks, SM invites everyone to revisit a favorite Christmas tradition, start a new one, or simply find another reason to spend the season together.Celebrate Christmas at SM and go Gala to the Max.
Follow SM Supermalls on Facebook, Instagram, TikTok, and other social media channels for the latest Christmas events, experiences, and updates throughout the celebration.
About SM Supermalls
SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.
Through “My SM,” SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.
My SM. Your Most Loved Supermall.
Other Articles
-
Labor Day Job Fair
Labor Day Job Fair Ipagdiwang ang Araw ng Paggawa kasama kami! Inaanyayahan ang lahat na makilahok sa Labor Day Job Fair sa darating na Mayo 1, 2025 sa Bataan People’s Center na may temang:“Manggagawang Pilipino, Kaagapay sa Pag-unlad, Sandigan ng Mas Matatag na Bagong Pilipinas.” Halina’t maghanap ng trabaho, magtagumpay, at makibahagi sa pag-asenso ng…
-
Food Talks Tasting Menu
Food Talks Tasting Menu It’s a feast for the senses. Buckle up, fellow foodies—Food Talks 2025: Global. Gastronomy. Goodwill. is dishing out the tastiest food pairs from all across Central Luzon. Your taste buds are in for a wild ride! 𝗔𝘂𝗿𝗼𝗿𝗮 🥥 kicks things off with Alak at Pulutan and the classic combo of Suman…
-
Filipino food month
Filipino Food Month Magkita-kita tayo bukas, Abril 25, 2025, sa Bataan Tourism Pavilion, Lungsod ng Balanga para sa isang makulay at masarap na pagdiriwang ng Buwan ng Kalutong Filipino! Abangan ang pag-aanunsyo ng mga magwawagi sa ating mga patimpalak na Food Trip Vlog Competition at Kultura sa Kusina. Magkakaroon din ng mga panauhing tagapagsalita na…
-
Hataw Takbo Bataan – Pawsm Edition
𝗛ataw 𝗧akbo 𝗕ataan – 𝗣awsm 𝗘dition Maraming salamat po sa lahat ng furparents na nakiisa at nakibahagi sa ating Hataw Takbo Bataan – PawSM Edition na ginanap noong ika-11 ng Enero bilang bahagi ng selebrasyon ng 268th Bataan Foundation Day, sa SM City Bataan. Sa kabuuan, mayroong 283 furparents at kanilang mga furbabies ang nagrehistro…
-
Opisyal na Sagisag ng Lalawigan ng Bataan
Opisyal na Sagisag ng Lalawigan ng Bataan Bilang bahagi ng pagdiriwang ng ika-268 taong pagkakatatag ng Bataan bilang isang lalawigan, nais namin ibahagi sa inyo ang opisyal na sagisag ng Bataan at ang kahulugan ng simbolo nito. Ang sagisag ng lalawigan ng Bataan ay isang simbolo ng kabayanihan at tapang, na naglalarawan ng hindi matitinag…
-
Karera ng 1Bataan
Opisyal nang binubuksan ang pagrehistro para sa Karera ng 1Bataan! Magparehistro na! I-scan ang QR code na nasa larawan o magparehistro sa link na ito:https://tinyurl.com/KareraNg1Bataan2025Paalala: Tanging labinlimang (15) pares lamang ang maaaring lumahok, kaya’t magmadali at huwag palampasin ang pagkakataon! Tara na, sali na, at ipakita ang diwa ng lakas, talino, at pagkakaisa sa selebrasyon…
-
268th Bataan Foundation Day Raffle
268th Bataan Foundation Day Raffle Author : Admin | Date : | views Gusto mo bang manalo ng brand new 𝗕𝗲𝘀𝘁𝘂𝗻𝗲 𝗡𝗔𝗧 𝗘𝗢𝟱 𝟮𝟬𝟮𝟰 na may kasamang free TNVS Application? Kasama ito sa nakalaang 𝟮𝟲𝟴 𝙣𝙖 𝙥𝙖𝙥𝙧𝙚𝙢𝙮𝙤 𝙩𝙪𝙡𝙖𝙙 𝙣𝙜 𝙀-𝙗𝙞𝙠𝙚𝙨, 𝙎𝙢𝙖𝙧𝙩 𝙏𝙑𝙨, 𝙖𝙩 𝙞𝙗𝙖 𝙥𝙖 𝙨𝙖 𝙖𝙩𝙞𝙣𝙜 𝙧𝙖𝙛𝙛𝙡𝙚 𝙛𝙤𝙧 𝙖 𝙘𝙖𝙪𝙨𝙚 𝙠𝙖𝙪𝙜𝙣𝙖𝙮 𝙣𝙜 268𝙩𝙝 𝘽𝙖𝙩𝙖𝙖𝙣…
-
Mocha Mousse Finds at SM
Mocha Mousse Finds at SM Author : SM PR | Date : | views As the new year unfolds, it’s the perfect time to refresh your home and style for those epic events that set the tone for every gathering. In 2025, embrace the warm and sophisticated charm of mocha mousse tones—ideal for adding a…
-
A Taste of Local Pride: Vangie’s Cashew Nuts and Muhlach Bakery Open at SM City Bataan
A Taste of Local Pride: Vangie’s Cashew Nuts and Muhlach Bakery Open at SM City Bataan Author : SM PR | Date : | views SM City Bataan continues to expand its gastronomic offerings with the opening of two beloved local brands: Vangie’s Cashew Nuts and Muhlach Bakery. These shops bring a perfect blend of…
-
SM Cares Coastal Cleanup 2024 omnibus PR
SM Cares Coastal Cleanup 2024 omnibus PR Author : SM PR | Date : | views How 27,000 SM employees and volunteers create an impact for a waste-free future Environmental stewardship is more important than ever, and through large-scale coastal cleanup initiatives, communities are rallying together to protect the world’s seas and oceans. By partnering…
Come and Join us
FOLLOW US ON
Leave a Reply