Christmas Starts Here: SM Supermalls Launches 12 Weeks of Iconic Christmas
MANILA, Philippines, September 2026 – Christmas arrives early at SM Supermalls as the 12 Weeks of Iconic Christmas gets underway, bringing the holiday season to all 91 SM malls nationwide.
The campaign celebrates the Christmas traditions Filipinos have built at SM over the years, while introducing new experiences to look forward to each season. From Christmas lights and parades to family gatherings, gift shopping, dining, entertainment, and meet-and-greets, 12 Weeks of Iconic Christmas brings together the moments that make a trip to the mall part of the holiday experience.
“Christmas at SM has always been about bringing people together. This year, we are celebrating the traditions that generations have grown up with while creating new experiences for families and friends to discover. With 12 Weeks of Iconic Christmas, there is something new to look forward to every time you visit,” said Mr. Joaquin L. San Agustin, Executive Vice President for Marketing at SM Supermalls.
From Luzon to Visayas and Mindanao, your most loved SM Supermalls will take center stage with their own festive celebrations. Among the highlights are the Magical Night of Lights, Magical Drone Show, Grand Magical Christmas Parade, and Santa Meet and Greets, alongside other activities that bring the holiday spirit to communities across the country.
The nationwide celebration will be launched at SM Mall of Asia on September 15, setting the stage for the 12 weeks of festivities that follow. The MOA launch will officially trigger the start of the succeeding 12-week Christmas celebration across SM Supermalls nationwide.
Headlining the launch is Angela Ken, the new face of Christmas at SM, who will premiere her rendition of SM’s official Christmas jingle, “Celebrate Christmas at SM.” She will be joined by the Philippine Philharmonic Orchestra for a special live presentation of the Christmas anthem.
The launch will also feature the Christmas Sparkle AR activation, giving guests a chance to bring a piece of the festive spectacle from the MOA 360 to their smartphones.
Following the launch, SM’s 12 Weeks of Iconic Christmas will unfold across its 91 malls, with festive experiences and activities giving families, friends, and communities more reasons to celebrate together throughout the season.
For 12 weeks, SM invites everyone to revisit a favorite Christmas tradition, start a new one, or simply find another reason to spend the season together.Celebrate Christmas at SM and go Gala to the Max.
Follow SM Supermalls on Facebook, Instagram, TikTok, and other social media channels for the latest Christmas events, experiences, and updates throughout the celebration.
About SM Supermalls
SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.
Through “My SM,” SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.
My SM. Your Most Loved Supermall.
Other Articles
-
Paggunita sa Ika-84 na Anibersaryo ng Araw ng Kagitingan
Ginunita ngayong ika-9 ng Abril 2026 sa Mt. Samat National Shrine sa Pilar, Bataan ang ika-84 na anibersaryo ng Araw ng Kagitingan, sa pangunguna ni Pangulong Ferdinand “Bongbong” Marcos Jr., bilang pag-alala sa kabayanihan at sakripisyong ipinamalas ng mga sundalo noong Ikalawang Digmaang Pandaigdig.Ang seremonya ay nagsilbing pagpupugay sa katatagan at walang kapantay na tapang…
-
Smash into action at SM City Bataan
Celebrate movement, wellness, and community as SM Supermalls marks the anniversary of its Active Hub—an initiative that continues to inspire Filipinos to live healthier and more active lifestyles. At SM City Bataan, the celebration will kick off with an exciting table tennis happening on April 12 at the Event Center, Level 1. Whether you’re a…
-
SM Supermalls powers convenient EV travel this Holy Week Plug in to Over 160 EV charging stations across SM Malls nationwide
As the Holy Week travel season arrives, and fuel prices continue to rise, electric vehicle (EV) drivers across the country can count on their most-loved SM Supermalls as a convenient recharging stop along their journey. SM Cares, the corporate social responsibility arm of SM Supermalls, announced that with over 160 EV charging stations available across…
-
Holy Wednesday
On this day, we remember how Judas Iscariot made a choice that led to betrayal. He approached the chief priests and agreed to betray Jesus for thirty pieces of silver. From that moment, his heart was set on finding an opportunity to act on that choice.Holy Wednesday reminds us to examine our own hearts. Are…
-
Pagbati sa mga Nagsipagtapos sa Bahay Wika
Taos-puso po nating binabati ang labintatlong (13) kabataang Ayta Magbukun na nagsipagtapos mula sa Bahay Wika sa Barangay Bangkal sa Abucay kung saan patuloy na itinuturo at pinayayaman ang kanilang katutubong wika. Pagbati rin po sa anim (6) na nagtapos mula sa Master-Apprentice Language Learning Program na siyang inaasahang maghahanda at huhubog sa susunod pang…
-
Join in on Central Luzon’s Filipino Food Month festivities
April is Filipino Food Month, and Central Luzon is cooking something up! Themed “Connected by Taste: The Filipino Food in the Flavors of ASEAN,” FFM 2026 celebrates local cuisine and its ability to intertwine cultures and stories across the region. Don’t miss out on the fun. Join in on Central Luzon’s Filipino Food Month festivities.…
-
Mga Abo ng Nakaraan
Sa paggunita ng ika-84 na Araw ng Kagitingan, muling binubuhay ng Tatsulok at Bataan Tourism Office ang dalawang kwentong sumasalamin sa tapang at alaala ng Bataan.🎭 Isang Umaga sa Plaza🎭 Lipistik at PulburaDalawang dula.Dalawang mukha ng kabayanihan, mula sa tahimik na sakripisyo hanggang sa matapang na paninindigan.Muli nating balikan ang kasaysayan.Hindi lang bilang alaala, kundi…
-
APCAS Tourism Students Complete FBSE Seminar with Hands-On MICE Training
The Provincial Tourism Office, in partnership with the Department of Tourism (DOT), concluded the Filipino Brand of Service Excellence (FBSE) Seminar for 71 tourism students from Asia Pacific College of Advanced Studies (APCAS) on March 26, 2026. Guided by FBSE Trainer and Resource Speaker Leslie Jorge-Acain, DBA, the students strengthened their service excellence skills while…
-
Kagitingan Trade fair
Sa ating paggunita sa Araw ng Kagitingan, muli po nating binibigyang pugay ang katapangan at di matatawarang sakripisyo ng ating mga bayani ng Ikalawang Digmaang Pandaigdig. Kaugnay nito, magkakaroon po ng Kagitingan Trade Fair tampok ang iba’t ibang lokal na produkto at likhang-kamay ng ating mga kapwa Bataeno. Gaganapin ang trade fair sa Plaza Mayor…
-
Bataan Earns Recognition at TRES Awards 2025
The Province of Bataan, through the Provincial Tourism Office, proudly received multiple recognitions at the Tourism Recognition for Enterprises and Stakeholders (TRES) Awards 2025, held on March 27, 2026, at the Premier Ballroom of Best Western Plus Metro Clark. The annual event celebrates the outstanding contributions of tourism stakeholders across Central Luzon. This year, Bataan…
Come and Join us
FOLLOW US ON
Leave a Reply