Filipino Brand of Service Excellence (FBSE) Seminar
The Department of Tourism (DOT), through the Provincial Tourism Office, successfully concluded the Filipino Brand of Service Excellence (FBSE) Seminar on July 21, 2026, training the on-call and newly hired workforce of La Jolla Hotel and Beach Resort in Bagac. The activity officially commenced with a warm welcome and a short congratulatory message from Acting Provincial Tourism Officer Dr. Danica Lolita C. Tigas, who congratulated the establishment on being recognized as one of the country’s 4-star-rated resorts. Mr. Augusto B. Leoncio, Human Resource Manager of La Jolla Hotel and Beach Resort, also expressed his support for the initiative.
A total of 46 participants were introduced to the DOT’s flagship training program, led by FBSE Master Trainer and Resource Speaker Dr. Jay Aquino, with assistance from DOT staff member Mr. Erwin Joshua Salta. This national initiative of the Department of Tourism, in partnership with the Provincial Government of Bataan, aims to standardize Filipino hospitality and promote tourism service excellence in the province, the region, and ultimately, the country.
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