Behold Bataan

Filipino Brand of Service Excellence in the City of Balanga

In its continuing efforts to strengthen the quality of tourism services in Bataan, the Bataan Provincial Tourism Office, in partnership with the Department of Tourism – Region III, and in collaboration with the City Government of Balanga through the City Tourism Office, successfully conducted the Filipino Brand of Service Excellence (FBSE) Training on November 12, 2026, at the Saint Joseph Formation Center, City of Balanga, Bataan. The training gathered 34 participants from the local government unit, hotels, restaurants, and other tourism-related establishments, with Mr. Jay A. Aquino, Ph.D., serving as the resource speaker.

The Filipino Brand of Service Excellence (FBSE) Training reinforces Bataan’s commitment to providing meaningful and memorable experiences for every visitor. Through this initiative, tourism frontliners are equipped with the knowledge and values needed to embody genuine Filipino hospitality and deliver service excellence to every tourist and guest.

Other Articles