Christmas Starts Here: SM Supermalls Launches 12 Weeks of Iconic Christmas
MANILA, Philippines, September 2026 – Christmas arrives early at SM Supermalls as the 12 Weeks of Iconic Christmas gets underway, bringing the holiday season to all 91 SM malls nationwide.
The campaign celebrates the Christmas traditions Filipinos have built at SM over the years, while introducing new experiences to look forward to each season. From Christmas lights and parades to family gatherings, gift shopping, dining, entertainment, and meet-and-greets, 12 Weeks of Iconic Christmas brings together the moments that make a trip to the mall part of the holiday experience.
“Christmas at SM has always been about bringing people together. This year, we are celebrating the traditions that generations have grown up with while creating new experiences for families and friends to discover. With 12 Weeks of Iconic Christmas, there is something new to look forward to every time you visit,” said Mr. Joaquin L. San Agustin, Executive Vice President for Marketing at SM Supermalls.
From Luzon to Visayas and Mindanao, your most loved SM Supermalls will take center stage with their own festive celebrations. Among the highlights are the Magical Night of Lights, Magical Drone Show, Grand Magical Christmas Parade, and Santa Meet and Greets, alongside other activities that bring the holiday spirit to communities across the country.
The nationwide celebration will be launched at SM Mall of Asia on September 15, setting the stage for the 12 weeks of festivities that follow. The MOA launch will officially trigger the start of the succeeding 12-week Christmas celebration across SM Supermalls nationwide.
Headlining the launch is Angela Ken, the new face of Christmas at SM, who will premiere her rendition of SM’s official Christmas jingle, “Celebrate Christmas at SM.” She will be joined by the Philippine Philharmonic Orchestra for a special live presentation of the Christmas anthem.
The launch will also feature the Christmas Sparkle AR activation, giving guests a chance to bring a piece of the festive spectacle from the MOA 360 to their smartphones.
Following the launch, SM’s 12 Weeks of Iconic Christmas will unfold across its 91 malls, with festive experiences and activities giving families, friends, and communities more reasons to celebrate together throughout the season.
For 12 weeks, SM invites everyone to revisit a favorite Christmas tradition, start a new one, or simply find another reason to spend the season together.Celebrate Christmas at SM and go Gala to the Max.
Follow SM Supermalls on Facebook, Instagram, TikTok, and other social media channels for the latest Christmas events, experiences, and updates throughout the celebration.
About SM Supermalls
SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.
Through “My SM,” SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.
My SM. Your Most Loved Supermall.
Other Articles
-
Your First Bataan Stop?
Kakarating mo pa lang sa Bataan? Hindi mo na kailangang lumayo para mag-food trip. Katabi lang ng bus terminal ang SM City Bataan, so you can easily start your Bataan food trip and check out these local favorites: • Chedeng’s Pancitan – classic palabok and halo-halo • CHN CAFÉ – good coffee for your caffeine…
-
300,000+ pawikan hatchlings have already found their way back to the sea
Behind every release is a story of carefrom night patrols and rescuing eggs, to keeping them safe in the hatchery for nearly two months before they make their way back to the wild. At the Pawikan Conservation Center, learn more about the pawikan’s journey, discover the marine life found along Bataan’s coast, and see how…
-
Likha
Let’s show our support for our very own Koro Bangkal Magbikin of the Bataan Peninsula Tourism Council Foundation, Inc. as they represent Bataan at LIKHA 5! Catch their performance today, October 3, from 4:00–4:30 PM at the LIKHA Tent, Likhang Filipino Exhibition Halls, Pasay City. Let’s support our Bataan pride! Other Articles Come and Join…
-
Orani Mangrove Conservation and Protection Area
At the Orani Mangrove Conservation and Protection Area, discover a thriving ecosystem through its 500-meter boardwalk, five watchpoints, and diverse marine life. But conservation here goes beyond planting. Carbon stock and sequestration measurements help show just how much these mangroves contribute to our environment. Want to visit? For schedules and assistance, message the Tubo-tubo Fisherfolks…
-
DAYAW 2026 | Ipagdiwang ang Buwan ng Mga Katutubo!
Ngayong Oktubre, ating ipinagdiriwang ang pagkamalikhain, mga kaalaman, at pagiging matatag ng mga katutubong komunidad sa bansa bilang bahagi ng pagdiriwang ng Buwan ng mga Katutubo, alinsunod sa Proklamasyon Blg. 1906 na nilagdaan noong 2009. Higit dalawandaang mga katutubo, cultural bearers, artists, mga guro at akademiko, kabataan, at kinatawan ng mga komunidad mula sa 41…
-
The four-day Standard First Aid and Basic Life Support Training concluded on October 1, 2026
The four-day Standard First Aid and Basic Life Support Training concluded on October 1, 2026, at the Bataan Tourism Pavilion, Balanga City, Bataan. On its final day, participants took part in Simulation Exercises and Return Demonstrations, allowing them to apply the knowledge and techniques gained throughout the training in simulated emergency scenarios. Through these hands-on…
-
Day 3 | 3-Day Housekeeping Services Training Program
The 3-Day Housekeeping Services Training Program officially concluded on September 30, 2026 at the Bataan Tourism Pavilion, City of Balanga, marking three days of learning, skills development, and professional growth for the participants. On its final day, participants began with a review of the key lessons from Day 2 before moving on to Guest Relations…
-
The Standard First Aid and Basic Life Support Training continued on September 30, 2026
Moving into its third day, the Standard First Aid and Basic Life Support Training continued on September 30, 2026, at the Pavilion Tourism, Balanga City, Bataan, with tourism establishments and tour guides taking part in another full day of first-aid learning and practice. The session covered a range of medical and environmental emergencies, including breathing…
-
Step inside the Minor Basilica of Our Lady of the Most Holy Rosary of Orani
Step inside the Minor Basilica of Our Lady of the Most Holy Rosary of Orani and discover centuries of faith from a 1737 gravestone and beautiful stained-glass windows to hand-painted Rosary Mysteries, local artistry, and sacred symbols of the Basilica. At its heart is the Miraculous Virgen, where generations of devotees have gathered to pray,…
-
92,782 visitors in 3 days!
Maraming salamat sa lahat ng nakisaya, nakituklas, at naging bahagi ng TUKLAS Bataan 2026! From September 25 to 27, we celebrated our culture, tourism, creativity, and the amazing people who make Bataan worth discovering. From the booths, performances, exhibits, local products, hanggang sa mga kwentuhan at bagong experiences, naging mas espesyal ang TUKLAS Bataan dahil…
Come and Join us
FOLLOW US ON
Leave a Reply