Behold Bataan

SM Supermalls and Go Negosyo Strengthen Partnership to Build More Livelihood Opportunities for Filipinos

Building stronger communities through jobs and entrepreneurship

A stronger nation begins with empowered communities—and empowered communities begin with opportunities. Recognizing that meaningful employment and entrepreneurship are equally important drivers of economic growth, SM Supermalls and Go Negosyo continue to strengthen their partnership through Trabaho at Negosyo, an initiative that brings together job opportunities, business mentoring, entrepreneurship learning, and government services in one accessible venue. Held on June 27 at SM City Bataan, the event gathered around 400 aspiring entrepreneurs, business owners, and job seekers, providing them with opportunities to learn from industry experts, connect with employers and mentors, and explore practical pathways toward sustainable livelihoods. More than a one-day event, Trabaho at Negosyo reflects a shared commitment to creating inclusive opportunities that enable Filipinos not only to find employment but also to build businesses that generate jobs and contribute to their local communities.

By combining Go Negosyo’s expertise in entrepreneurship with SM Supermalls’ commitment to creating opportunities where Filipinos can learn, earn, and grow, alongside the support of government and private sector partners, Trabaho at Negosyo fosters an ecosystem that equips aspiring entrepreneurs and job seekers with the knowledge, mentorship, networks, and opportunities to succeed. The initiative recognizes that employment and entrepreneurship are complementary drivers of inclusive growth. Every job created, every business launched, and every entrepreneur empowered contributes to stronger communities and a more resilient Philippine economy.

The initiative reflects the shared belief that entrepreneurship and employment are complementary drivers of inclusive economic growth. Today’s job seeker can become tomorrow’s entrepreneur, while today’s small business can become tomorrow’s employer—creating a ripple effect that strengthens families, stimulates local economies, and contributes to nation-building.

“When we empower entrepreneurs, we create opportunities not only for individual success but for entire communities. Every thriving MSME has the potential to generate jobs, inspire innovation, and help build a stronger Philippine economy. Partnerships like Trabaho at Negosyo enable us to bring mentorship, learning, and opportunities closer to more Filipinos,” said Jose Maria ‘Joey’ Concepcion III, Founder of Go Negosyo.

Echoing this shared commitment, the Department of Trade and Industry (DTI) continues to champion initiatives that make entrepreneurship more accessible and sustainable. “MSMEs remain the backbone of the Philippine economy. Through strong public-private partnerships, we can provide entrepreneurs with greater access to opportunities, knowledge, and markets that will help them grow, become more competitive, and create more jobs for Filipinos,” said DTI Secretary Cristina A. Roque.

For SM Supermalls, the partnership reflects its broader mission of creating opportunities that help communities thrive. “SM Supermalls has always believed that our malls can be more than places to shop—they can be platforms where opportunities are created and communities are strengthened. Through our partnership with Go Negosyo and our government partners, we continue to open doors for Filipinos to learn new skills, find meaningful employment, start businesses, and achieve sustainable growth,” said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls.

As SM Supermalls and Go Negosyo continue to work together, the partnership serves as a testament to what collaboration can achieve—bringing opportunities closer to Filipinos, empowering entrepreneurs to succeed, creating more jobs, and helping build stronger, more resilient communities. Because when people are given opportunities to learn, earn, and grow, communities flourish. And when communities flourish, the nation moves forward.

About SM Communities
SM Communities is SM Supermalls’ platform for creating opportunities that empower Filipinos and strengthen communities. Through flagship initiatives such as SM Job Fairs, Government Service Express (GSE), and SM for MSMEs, including the Weekend Market and Start-Up Market, SM transforms its malls into hubs where people can learn, earn, connect, and grow. By bringing together government, private sector, and community partners, SM Communities creates meaningful pathways toward entrepreneurship, employment, and inclusive economic development—reinforcing SM Supermalls’ commitment to nation-building and creating shared value for every Filipino.

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SM City Bataan Joins Brigada Eskwela at Cupang Integrated School

Demonstrating its commitment to community development and education, SM City Bataan actively participated in this year’s Brigada Eskwela at Cupang Integrated School on June 3.

The initiative brought together SM City Bataan employees and agency personnel who volunteered their time and effort to help prepare the school for the upcoming academic year. Equipped with cleaning materials and painting tools, the volunteers engaged in various improvement activities, including classroom cleaning, wall repainting, grass cutting, restroom cleaning and repairs, and the beautification of the school grounds.

The school administration of Cupang Integrated School expressed its sincere appreciation to SM City Bataan for selecting their institution as one of the beneficiaries of this year’s Brigada Eskwela program. The support provided contributed significantly to creating a cleaner, safer, and more welcoming learning environment for students.

Through initiatives like Brigada Eskwela, SM City Bataan continues to foster a culture of volunteerism, teamwork, and social responsibility among its employees. These efforts reflect SM’s dedication to supporting the holistic development of communities and helping empower future generations through education.

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Morning Beats and Brews: Gen Zs Start the Day Right at Krispy Kreme in SM City Bataan

Mornings at Krispy Kreme became extra lively as Gen Z coffee lovers gathered for “Morning Beats and Brews,” a fun coffee party held at the most loved mall, SM City Bataan.

Filled with good music, sweet treats, and refreshing coffee favorites, the event became the perfect morning hangout for young mallgoers looking to start their day with good vibes and meaningful moments with friends. Guests enjoyed Krispy Kreme’s signature doughnuts and iced coffee selections while vibing to upbeat music and snapping Instagram-worthy photos around the store.

With energetic beats, cozy café moments, and fun barkada interactions, attendees truly got to gala to the max while enjoying their favorite coffee and snacks. Morning Beats and Brews turned an ordinary morning into a celebration of friendship, music, and flavor.

Whether it’s for coffee cravings, sweet indulgences, or simply a place to chill with friends, Krispy Kreme at SM City Bataan remains one of the favorite go-to spots for everyone looking for fun-filled moments any day of the week.

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Go Full Ube This Summer at SM

This summer, one flavor is stealing the spotlight — ube. From creamy cakes to refreshing drinks and sweet pastries, your most-loved mall SM City Bataan is serving up exciting ube-inspired treats that every dessert lover should try. Whether you’re craving something rich, chilled, or perfectly snackable, these purple delights are ready to satisfy your sweet tooth.

Indulge in the velvety goodness of the famous Conti’s Ube Custard Cake — a dreamy combination of soft ube chiffon, creamy custard, and luscious frosting that makes every bite feel extra special.

For those who adore elegant, decadent desserts, The Beanery presents a masterpiece layered with rich ube flavor—perfect for celebrations or simply indulging a well deserved sweet craving. Share this treat and make someone’s day truly delightful.

When you’re in gala to the max mode, cool down with Zagu’s Ube Pearlshake — that nostalgic, icy treat with the chewy pearls Filipinos can’t get enough of.

Meanwhile, cheesecake fans can enjoy a delightful twist with the Ube Cheesecake from CHN Cafe, combining creamy texture with the unmistakably comforting flavor of ube.

Milk tea lovers are also in for a treat with the Frozen Ube Milk Tea from Taste from the Greens. Smooth, creamy, and packed with sweet taro goodness, it’s the perfect companion for hot summer days.

Completing the lineup is the soft and flavorful Ube Pianono from Mike Len — a classic Filipino favorite with a deliciously ube-filled twist.

From cakes and pastries to milk teas and pearl shakes, SM is turning this season into an ube lover’s paradise. So when you’re in gala to the max vibe, treat yourself to these purple-inspired delights and discover why ube continues to be one of the country’s most loved flavors this summer.

About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

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