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  • SM Supermalls powers convenient EV travel this Holy Week Plug in to Over 160 EV charging stations across SM Malls nationwide

    SM Supermalls powers convenient EV travel this Holy Week Plug in to Over 160 EV charging stations across SM Malls nationwide

    SM Supermalls powers convenient EV travel this Holy Week Plug in to Over 160 EV charging stations across SM Malls nationwide

    As the Holy Week travel season arrives, and fuel prices continue to rise, electric vehicle (EV) drivers across the country can count on their most-loved SM Supermalls as a convenient recharging stop along their journey. SM Cares, the corporate social responsibility arm of SM Supermalls, announced that with over 160 EV charging stations available across multiple SM locations nationwide, motorists can recharge their vehicles while maxing out their malling by enjoying the wide range of shopping, dining, and leisure experiences that SM malls offer.

    The growing presence of EV charging infrastructure in SM Supermalls reflects the company’s continuing efforts to support more sustainable mobility options for Filipino motorists. With fluctuating fuel prices, electric vehicles are becoming an increasingly practical alternative for many drivers looking for more efficient and environmentally conscious transportation.

    For EV users, the convenience goes beyond simply plugging in. At SM malls, drivers can make the most of their charging time, while having some free time for themselves—whether by enjoying a meal with family, shopping for essentials, or simply taking a break during a long trip.

    As part of the larger SM Green Movement, and by making EV charging accessible in familiar community spaces, SM Supermalls helps make sustainable travel more practical, empowering, and accessible for everyday journeys and holiday road trips alike.

    This Holy Week, motorists planning their travels can include SM malls along their route—making it easy to charge up while maxing out the SM malling experience.

    For EV drivers on the road this season, the message is simple: plan your mall visit, charge up on the go, and choose SM for a greener, more sustainable trip. Visit https://gosm.link/SMMallsEVChargingFAQs to find the closest SM EV charging station near you!

    About SM Supermalls
    SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

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    • Opisyal na Sagisag ng Lalawigan ng Bataan

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    • Karera ng 1Bataan

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    • 268th Bataan Foundation Day Raffle

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    • Mocha Mousse Finds at SM

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  • Holy Wednesday

    Holy Wednesday

    Holy Wednesday

    On this day, we remember how Judas Iscariot made a choice that led to betrayal. He approached the chief priests and agreed to betray Jesus for thirty pieces of silver. From that moment, his heart was set on finding an opportunity to act on that choice.
    Holy Wednesday reminds us to examine our own hearts. Are there areas where temptation or selfish desires might lead us away from love, integrity, and faithfulness? Let this day be a call to reflect on our decisions, to seek God’s guidance, and to turn away from anything that might betray the trust of others or our relationship with Him.
    As we walk through this Holy Week, may we choose faithfulness over betrayal, love over selfishness, and courage over fear.

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    Pagbati sa mga Nagsipagtapos sa Bahay Wika

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  • Join in on Central Luzon’s Filipino Food Month festivities

    Join in on Central Luzon’s Filipino Food Month festivities

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    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Other Articles

    • Filipino food month

      Filipino Food Month Magkita-kita tayo bukas, Abril 25, 2025, sa Bataan Tourism Pavilion, Lungsod ng Balanga para sa isang makulay at masarap na pagdiriwang ng Buwan ng Kalutong Filipino! Abangan ang pag-aanunsyo ng mga magwawagi sa ating mga patimpalak na Food Trip Vlog Competition at Kultura sa Kusina. Magkakaroon din ng mga panauhing tagapagsalita na

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    • Snap, Swipe, and Win Big this Christmas at SM City Bataan!

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  • Mga Abo ng Nakaraan

    Mga Abo ng Nakaraan

    Mga Abo ng Nakaraan

    Sa paggunita ng ika-84 na Araw ng Kagitingan, muling binubuhay ng Tatsulok at Bataan Tourism Office ang dalawang kwentong sumasalamin sa tapang at alaala ng Bataan.
    🎭 Isang Umaga sa Plaza
    🎭 Lipistik at Pulbura
    Dalawang dula.
    Dalawang mukha ng kabayanihan, mula sa tahimik na sakripisyo hanggang sa matapang na paninindigan.
    Muli nating balikan ang kasaysayan.
    Hindi lang bilang alaala, kundi bilang buhay na kwento.

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    • Filipino food month

      Filipino Food Month Magkita-kita tayo bukas, Abril 25, 2025, sa Bataan Tourism Pavilion, Lungsod ng Balanga para sa isang makulay at masarap na pagdiriwang ng Buwan ng Kalutong Filipino! Abangan ang pag-aanunsyo ng mga magwawagi sa ating mga patimpalak na Food Trip Vlog Competition at Kultura sa Kusina. Magkakaroon din ng mga panauhing tagapagsalita na

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    • Hataw Takbo Bataan – Pawsm Edition

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    • Opisyal na Sagisag ng Lalawigan ng Bataan

      Opisyal na Sagisag ng Lalawigan ng Bataan Bilang bahagi ng pagdiriwang ng ika-268 taong pagkakatatag ng Bataan bilang isang lalawigan, nais namin ibahagi sa inyo ang opisyal na sagisag ng Bataan at ang kahulugan ng simbolo nito. Ang sagisag ng lalawigan ng Bataan ay isang simbolo ng kabayanihan at tapang, na naglalarawan ng hindi matitinag

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    • Karera ng 1Bataan

      Opisyal nang binubuksan ang pagrehistro para sa Karera ng 1Bataan! Magparehistro na! I-scan ang QR code na nasa larawan o magparehistro sa link na ito:https://tinyurl.com/KareraNg1Bataan2025Paalala: Tanging labinlimang (15) pares lamang ang maaaring lumahok, kaya’t magmadali at huwag palampasin ang pagkakataon! Tara na, sali na, at ipakita ang diwa ng lakas, talino, at pagkakaisa sa selebrasyon

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    • 268th Bataan Foundation Day Raffle

      268th Bataan Foundation Day Raffle Author : Admin | Date : | views Gusto mo bang manalo ng brand new 𝗕𝗲𝘀𝘁𝘂𝗻𝗲 𝗡𝗔𝗧 𝗘𝗢𝟱 𝟮𝟬𝟮𝟰 na may kasamang free TNVS Application? Kasama ito sa nakalaang 𝟮𝟲𝟴 𝙣𝙖 𝙥𝙖𝙥𝙧𝙚𝙢𝙮𝙤 𝙩𝙪𝙡𝙖𝙙 𝙣𝙜 𝙀-𝙗𝙞𝙠𝙚𝙨, 𝙎𝙢𝙖𝙧𝙩 𝙏𝙑𝙨, 𝙖𝙩 𝙞𝙗𝙖 𝙥𝙖 𝙨𝙖 𝙖𝙩𝙞𝙣𝙜 𝙧𝙖𝙛𝙛𝙡𝙚 𝙛𝙤𝙧 𝙖 𝙘𝙖𝙪𝙨𝙚 𝙠𝙖𝙪𝙜𝙣𝙖𝙮 𝙣𝙜 268𝙩𝙝 𝘽𝙖𝙩𝙖𝙖𝙣

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    • Mocha Mousse Finds at SM

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    • SM Cares Coastal Cleanup 2024 omnibus PR

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    • Snap, Swipe, and Win Big this Christmas at SM City Bataan!

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    • Celebrate National Cake Day with SM Supermalls

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  • APCAS Tourism Students Complete FBSE Seminar with Hands-On MICE Training

    APCAS Tourism Students Complete FBSE Seminar with Hands-On MICE Training

    APCAS Tourism Students Complete FBSE Seminar with Hands-On MICE Training

    The Provincial Tourism Office, in partnership with the Department of Tourism (DOT), concluded the Filipino Brand of Service Excellence (FBSE) Seminar for 71 tourism students from Asia Pacific College of Advanced Studies (APCAS) on March 26, 2026. Guided by FBSE Trainer and Resource Speaker Leslie Jorge-Acain, DBA, the students strengthened their service excellence skills while gaining hands-on experience in event management as part of their Meetings, Incentives, Conferences, and Exhibitions (MICE) course requirement, with the guidance and presence of Program Dean, Mr. Edgardo S. Vistan Jr., during the learning session.
    Strengthening the future tourism workforce through the collaborative efforts of local government units, national government agencies, and the academe is a vital step toward advancing the tourism industry in the province, and ultimately across Central Luzon.
    Maraming salamat po at Mabuhay!

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    • Filipino food month

      Filipino Food Month Magkita-kita tayo bukas, Abril 25, 2025, sa Bataan Tourism Pavilion, Lungsod ng Balanga para sa isang makulay at masarap na pagdiriwang ng Buwan ng Kalutong Filipino! Abangan ang pag-aanunsyo ng mga magwawagi sa ating mga patimpalak na Food Trip Vlog Competition at Kultura sa Kusina. Magkakaroon din ng mga panauhing tagapagsalita na

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    • Hataw Takbo Bataan – Pawsm Edition

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    • Opisyal na Sagisag ng Lalawigan ng Bataan

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    • Karera ng 1Bataan

      Opisyal nang binubuksan ang pagrehistro para sa Karera ng 1Bataan! Magparehistro na! I-scan ang QR code na nasa larawan o magparehistro sa link na ito:https://tinyurl.com/KareraNg1Bataan2025Paalala: Tanging labinlimang (15) pares lamang ang maaaring lumahok, kaya’t magmadali at huwag palampasin ang pagkakataon! Tara na, sali na, at ipakita ang diwa ng lakas, talino, at pagkakaisa sa selebrasyon

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    • 268th Bataan Foundation Day Raffle

      268th Bataan Foundation Day Raffle Author : Admin | Date : | views Gusto mo bang manalo ng brand new 𝗕𝗲𝘀𝘁𝘂𝗻𝗲 𝗡𝗔𝗧 𝗘𝗢𝟱 𝟮𝟬𝟮𝟰 na may kasamang free TNVS Application? Kasama ito sa nakalaang 𝟮𝟲𝟴 𝙣𝙖 𝙥𝙖𝙥𝙧𝙚𝙢𝙮𝙤 𝙩𝙪𝙡𝙖𝙙 𝙣𝙜 𝙀-𝙗𝙞𝙠𝙚𝙨, 𝙎𝙢𝙖𝙧𝙩 𝙏𝙑𝙨, 𝙖𝙩 𝙞𝙗𝙖 𝙥𝙖 𝙨𝙖 𝙖𝙩𝙞𝙣𝙜 𝙧𝙖𝙛𝙛𝙡𝙚 𝙛𝙤𝙧 𝙖 𝙘𝙖𝙪𝙨𝙚 𝙠𝙖𝙪𝙜𝙣𝙖𝙮 𝙣𝙜 268𝙩𝙝 𝘽𝙖𝙩𝙖𝙖𝙣

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    • Mocha Mousse Finds at SM

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    • SM Cares Coastal Cleanup 2024 omnibus PR

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    • Snap, Swipe, and Win Big this Christmas at SM City Bataan!

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    • Celebrate National Cake Day with SM Supermalls

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  • Kagitingan Trade fair

    Kagitingan Trade fair

    Kagitingan Trade fair

    Sa ating paggunita sa Araw ng Kagitingan, muli po nating binibigyang pugay ang katapangan at di matatawarang sakripisyo ng ating mga bayani ng Ikalawang Digmaang Pandaigdig. Kaugnay nito, magkakaroon po ng Kagitingan Trade Fair tampok ang iba’t ibang lokal na produkto at likhang-kamay ng ating mga kapwa Bataeno. Gaganapin ang trade fair sa Plaza Mayor de Ciudad de Balanga mula ika-6 hanggang ika-9 ng Abril. Suportahan po natin ang sariling atin at ipagdiwang ang galing ng Bataan.

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    • Filipino food month

      Filipino Food Month Magkita-kita tayo bukas, Abril 25, 2025, sa Bataan Tourism Pavilion, Lungsod ng Balanga para sa isang makulay at masarap na pagdiriwang ng Buwan ng Kalutong Filipino! Abangan ang pag-aanunsyo ng mga magwawagi sa ating mga patimpalak na Food Trip Vlog Competition at Kultura sa Kusina. Magkakaroon din ng mga panauhing tagapagsalita na

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    • Hataw Takbo Bataan – Pawsm Edition

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    • Opisyal na Sagisag ng Lalawigan ng Bataan

      Opisyal na Sagisag ng Lalawigan ng Bataan Bilang bahagi ng pagdiriwang ng ika-268 taong pagkakatatag ng Bataan bilang isang lalawigan, nais namin ibahagi sa inyo ang opisyal na sagisag ng Bataan at ang kahulugan ng simbolo nito. Ang sagisag ng lalawigan ng Bataan ay isang simbolo ng kabayanihan at tapang, na naglalarawan ng hindi matitinag

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    • Karera ng 1Bataan

      Opisyal nang binubuksan ang pagrehistro para sa Karera ng 1Bataan! Magparehistro na! I-scan ang QR code na nasa larawan o magparehistro sa link na ito:https://tinyurl.com/KareraNg1Bataan2025Paalala: Tanging labinlimang (15) pares lamang ang maaaring lumahok, kaya’t magmadali at huwag palampasin ang pagkakataon! Tara na, sali na, at ipakita ang diwa ng lakas, talino, at pagkakaisa sa selebrasyon

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    • 268th Bataan Foundation Day Raffle

      268th Bataan Foundation Day Raffle Author : Admin | Date : | views Gusto mo bang manalo ng brand new 𝗕𝗲𝘀𝘁𝘂𝗻𝗲 𝗡𝗔𝗧 𝗘𝗢𝟱 𝟮𝟬𝟮𝟰 na may kasamang free TNVS Application? Kasama ito sa nakalaang 𝟮𝟲𝟴 𝙣𝙖 𝙥𝙖𝙥𝙧𝙚𝙢𝙮𝙤 𝙩𝙪𝙡𝙖𝙙 𝙣𝙜 𝙀-𝙗𝙞𝙠𝙚𝙨, 𝙎𝙢𝙖𝙧𝙩 𝙏𝙑𝙨, 𝙖𝙩 𝙞𝙗𝙖 𝙥𝙖 𝙨𝙖 𝙖𝙩𝙞𝙣𝙜 𝙧𝙖𝙛𝙛𝙡𝙚 𝙛𝙤𝙧 𝙖 𝙘𝙖𝙪𝙨𝙚 𝙠𝙖𝙪𝙜𝙣𝙖𝙮 𝙣𝙜 268𝙩𝙝 𝘽𝙖𝙩𝙖𝙖𝙣

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    • Mocha Mousse Finds at SM

      Mocha Mousse Finds at SM Author : SM PR | Date : | views As the new year unfolds, it’s the perfect time to refresh your home and style for those epic events that set the tone for every gathering. In 2025, embrace the warm and sophisticated charm of mocha mousse tones—ideal for adding a

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    • A Taste of Local Pride: Vangie’s Cashew Nuts and Muhlach Bakery Open at SM City Bataan

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    • SM Cares Coastal Cleanup 2024 omnibus PR

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    • Snap, Swipe, and Win Big this Christmas at SM City Bataan!

      Snap, Swipe, and Win Big this Christmas at SM City Bataan! Author : SM PR | Date : | views Visit Santa’s Bird Land Adventure at the ground level, snap a photo, and stand a chance to win magical prizes worth almost ₱1M from November 20 to December 31, 2024! Prizes include Goldilocks Premium Cakes,

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    • Celebrate National Cake Day with SM Supermalls

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  • Bataan Earns Recognition at TRES Awards 2025

    Bataan Earns Recognition at TRES Awards 2025

    Bataan Earns Recognition at TRES Awards 2025

    The Province of Bataan, through the Provincial Tourism Office, proudly received multiple recognitions at the Tourism Recognition for Enterprises and Stakeholders (TRES) Awards 2025, held on March 27, 2026, at the Premier Ballroom of Best Western Plus Metro Clark. The annual event celebrates the outstanding contributions of tourism stakeholders across Central Luzon.

    This year, Bataan brought home several awards, highlighting its continued efforts in promoting the province and strengthening tourism programs. The province was named Grand Winner for Most Outstanding Destination Marketing Campaign for “Behold Bataan”, recognizing its innovative and impactful promotional initiatives. It was also honored as a Mabuhay Awards Filipino Brand of Service Excellence (FBSE) Advocate, affirming its commitment to delivering warm and quality Filipino hospitality.
    In addition, Bataan was awarded Second Runner-Up for Tourism Statistics Champion, reflecting its dedication to data-driven tourism development. The province also received the Mabuhay Award FBSE Recognition for passing a resolution in support of the Mabuhay Gesture, further promoting a culture of hospitality and respect within the tourism sector.

    Meanwhile, one of Bataan’s premier resorts, La Jolla Luxury Beach Resort, was also recognized with the Mabuhay Award Excellence in Hospitality (Star Rating), showcasing its exceptional service and commitment to providing quality guest experiences.
    These recognitions serve as a testament to Bataan’s continuous efforts in elevating its tourism industry through innovation, collaboration, and genuine Filipino hospitality. Congratulations to all the awardees! Mabuhay ang turismo ng Bataan!

    Leave a Reply

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    Other Articles

    • Filipino food month

      Filipino Food Month Magkita-kita tayo bukas, Abril 25, 2025, sa Bataan Tourism Pavilion, Lungsod ng Balanga para sa isang makulay at masarap na pagdiriwang ng Buwan ng Kalutong Filipino! Abangan ang pag-aanunsyo ng mga magwawagi sa ating mga patimpalak na Food Trip Vlog Competition at Kultura sa Kusina. Magkakaroon din ng mga panauhing tagapagsalita na

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    • Hataw Takbo Bataan – Pawsm Edition

      𝗛ataw 𝗧akbo 𝗕ataan – 𝗣awsm 𝗘dition Maraming salamat po sa lahat ng furparents na nakiisa at nakibahagi sa ating Hataw Takbo Bataan – PawSM Edition na ginanap noong ika-11 ng Enero bilang bahagi ng selebrasyon ng 268th Bataan Foundation Day, sa SM City Bataan. Sa kabuuan, mayroong 283 furparents at kanilang mga furbabies ang nagrehistro

      Read more

    • Opisyal na Sagisag ng Lalawigan ng Bataan

      Opisyal na Sagisag ng Lalawigan ng Bataan Bilang bahagi ng pagdiriwang ng ika-268 taong pagkakatatag ng Bataan bilang isang lalawigan, nais namin ibahagi sa inyo ang opisyal na sagisag ng Bataan at ang kahulugan ng simbolo nito. Ang sagisag ng lalawigan ng Bataan ay isang simbolo ng kabayanihan at tapang, na naglalarawan ng hindi matitinag

      Read more

    • Karera ng 1Bataan

      Opisyal nang binubuksan ang pagrehistro para sa Karera ng 1Bataan! Magparehistro na! I-scan ang QR code na nasa larawan o magparehistro sa link na ito:https://tinyurl.com/KareraNg1Bataan2025Paalala: Tanging labinlimang (15) pares lamang ang maaaring lumahok, kaya’t magmadali at huwag palampasin ang pagkakataon! Tara na, sali na, at ipakita ang diwa ng lakas, talino, at pagkakaisa sa selebrasyon

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    • 268th Bataan Foundation Day Raffle

      268th Bataan Foundation Day Raffle Author : Admin | Date : | views Gusto mo bang manalo ng brand new 𝗕𝗲𝘀𝘁𝘂𝗻𝗲 𝗡𝗔𝗧 𝗘𝗢𝟱 𝟮𝟬𝟮𝟰 na may kasamang free TNVS Application? Kasama ito sa nakalaang 𝟮𝟲𝟴 𝙣𝙖 𝙥𝙖𝙥𝙧𝙚𝙢𝙮𝙤 𝙩𝙪𝙡𝙖𝙙 𝙣𝙜 𝙀-𝙗𝙞𝙠𝙚𝙨, 𝙎𝙢𝙖𝙧𝙩 𝙏𝙑𝙨, 𝙖𝙩 𝙞𝙗𝙖 𝙥𝙖 𝙨𝙖 𝙖𝙩𝙞𝙣𝙜 𝙧𝙖𝙛𝙛𝙡𝙚 𝙛𝙤𝙧 𝙖 𝙘𝙖𝙪𝙨𝙚 𝙠𝙖𝙪𝙜𝙣𝙖𝙮 𝙣𝙜 268𝙩𝙝 𝘽𝙖𝙩𝙖𝙖𝙣

      Read more

    • Mocha Mousse Finds at SM

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      A Taste of Local Pride: Vangie’s Cashew Nuts and Muhlach Bakery Open at SM City Bataan Author : SM PR | Date : | views SM City Bataan continues to expand its gastronomic offerings with the opening of two beloved local brands: Vangie’s Cashew Nuts and Muhlach Bakery. These shops bring a perfect blend of

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    • SM Cares Coastal Cleanup 2024 omnibus PR

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  • SM celebrates Women’s Month by moving conversation into meaningful action

    SM celebrates Women’s Month by moving conversation into meaningful action

    SM celebrates Women’s Month by moving conversation into meaningful action

    In line with the theme “Rights. Justice. Action. For ALL Women and Girls” SM Supermalls celebrated Women’s Month 2026 through a series of collaborative initiatives that sought to elevate conversations on matters that affect women into meaningful actions.

    Through its Corporate Social Responsibility arm, SM Cares, and in partnership with United Nations Philippines, the Philippine Commission on Women, the Quezon City Government, and various civil society and youth organizations, SM led a united effort to empower communities in the advancement of gender equality, maternal health, and social awareness.

    SM malls served as the convergence point where Youth leaders, women’s advocates, government partners, and community organizations gathered to open dialogues that sought to break down barriers, challenge harmful norms, and create more opportunities all for women and girls everywhere.

    “At SM, we continue to create the most-loved spaces where women are empowered to lead, grow, and thrive. Our commitment goes beyond opportunity—it is about building inclusive environments where every woman and girl feels supported, valued, and able to reach her full potential,” said Atty. Pearly Joan Jayagan Turley, Senior Assistant Vice President of SM Supermalls and Program Director for SM Cares for Women and Breastfeeding Mothers.

    Purple illumination signals start of Women’s Month
    Kicking off women’s month, SM Cares launched an advocacy campaign on March 2, with the iconic SM Mall of Asia Globe illuminated in purple, the global color symbolizing dignity and justice for women. The lighting served as a powerful visual call to action that launched the month-long advocacy and reinforced public awareness of the International Women’s Day campaign.

    Youth leadership at the center of International Women’s Day celebration
    The centerpiece of the month-long celebration was the International Women’s Day 2026 Youth Celebration, titled “Youth Rising: Rights. Justice. Action. For ALL Women and Girls,” held on March 10 at the SM North EDSA Skydome. The landmark gathering convened young leaders, advocates, and organizations to engage in discussions on gender equality, climate justice, sexual and reproductive health and rights, and gender-based violence prevention.

    The event featured panel discussions, TED-style talks, and a Challenge and Solutions Lab, with 47 youth organizations and schools such as National University Fairview, Nazareth, and Ortigas; the National Youth Commission; Philippine Science High School Main Campus and Central Luzon Campus, as well as the University of the Philippines Los Baños—all collaborating to develop ideas for advancing equality and justice.

    Supporting women’s health through “Gatas ng Buhay”
    As part of its Women’s Month activities, SM Cares also supported maternal and child health through the “Gatas ng Buhay” milk-letting activity held on March 20 at SM Fairview in partnership with the Quezon City Human Milk Bank and Quezon City General Hospital.

    The program featured expert-led sessions on breastfeeding guidance, newborn care, maternal nutrition, and the importance of human milk banking, while also conducting a simultaneous milk-letting activity to support infants in need.

    This year’s milk letting activity yielded more than 18,000 ml of breast milk that could feed around 75 babies in a day—23% higher than the previous year.

    Be part of the movement for gender equality—join SM Cares in supporting programs that empower women and girls and help build more inclusive communities. Learn more at https://www.smsupermalls.com/smcares.

    About SM Cares
    As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

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    Your email address will not be published. Required fields are marked *

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    SM Stands ALL for Down: All SM Malls Unite Nationwide for World Down Syndrome Day

    SM Stands ALL for Down: All SM Malls Unite Nationwide for World Down Syndrome Day

    In celebration of World Down Syndrome Day (March 21), SM mounted a unified, nationwide activation through its Corporate Social Responsibility arm, SM Cares. The activation reaffirms SM’s long-standing commitment to becoming a truly inclusive Mall for All where every individual is welcomed, respected, and valued.

    Observed every 3/21 to symbolize the triplication of the 21st chromosome that causes Down syndrome, the global awareness day became more than a date on the calendar for SM. Through its nationwide reach, SM empowered its surrounding communities through every-day, synchronized advocacy in their most-loved SM Supermalls.

    One Mic, One Message — Real Voices, Real Inclusion
    At the heart of the nationwide campaign was “One Mic, One Message: For the Down Syndrome Community.”

    Special installations of standing microphones were set up in each SM Mall nationwide to invite employees, frontliners, and customers to share one sincere message for the Down syndrome community.

    Raw and authentic messages from mall managers to everyday mallgoers affirmed dignity, belonging, and respect for those with Down Syndrome:
    “You belong here.”
    “You are seen, valued, and respected.”
    “This space is for you, too.”

    Mall Managers led the closing messages in each location, reinforcing that the commitment to inclusivity begins with leadership and is carried through every level of the organization.

    Inclusion in Action: Training, Standards, and Everyday Practice
    SM also strengthened its operational commitment through comprehensive Sensitivity Training initiatives for mall teams, tenants, security personnel, janitorial staff, and all customer-facing frontliners.

    Watch parties were organized reinforce proper assistance, respectful communication, and dignified support for persons with disabilities. “All for Down” guide posters were also installed in high-visibility employee areas and cascaded to tenants to serve as daily reminders of inclusive service standards.

    A Nationwide Movement Continues
    The March 21 activations aim to builds momentum toward a much larger, unifying moment: the SM Cares Happy Walk on March 29, expected to gather over 6,000 participants nationwide.

    From Luzon to Mindanao, families, advocates, employees, and partners will come together in a collective show of solidarity—further proving that SM’s support for the Down syndrome community is year-round, sustained through programs, safe spaces, and nationwide gatherings that celebrate ability, dignity, and belonging.

    Through unified nationwide initiatives like “SM is All for Down,” SM Cares affirms that inclusion is at the heart of how SM builds experiences—for customers, for families, and for future generations.

    About SM Cares
    As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

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