Christmas Starts Here: SM Supermalls Launches 12 Weeks of Iconic Christmas
MANILA, Philippines, September 2026 – Christmas arrives early at SM Supermalls as the 12 Weeks of Iconic Christmas gets underway, bringing the holiday season to all 91 SM malls nationwide.
The campaign celebrates the Christmas traditions Filipinos have built at SM over the years, while introducing new experiences to look forward to each season. From Christmas lights and parades to family gatherings, gift shopping, dining, entertainment, and meet-and-greets, 12 Weeks of Iconic Christmas brings together the moments that make a trip to the mall part of the holiday experience.
“Christmas at SM has always been about bringing people together. This year, we are celebrating the traditions that generations have grown up with while creating new experiences for families and friends to discover. With 12 Weeks of Iconic Christmas, there is something new to look forward to every time you visit,” said Mr. Joaquin L. San Agustin, Executive Vice President for Marketing at SM Supermalls.
From Luzon to Visayas and Mindanao, your most loved SM Supermalls will take center stage with their own festive celebrations. Among the highlights are the Magical Night of Lights, Magical Drone Show, Grand Magical Christmas Parade, and Santa Meet and Greets, alongside other activities that bring the holiday spirit to communities across the country.
The nationwide celebration will be launched at SM Mall of Asia on September 15, setting the stage for the 12 weeks of festivities that follow. The MOA launch will officially trigger the start of the succeeding 12-week Christmas celebration across SM Supermalls nationwide.
Headlining the launch is Angela Ken, the new face of Christmas at SM, who will premiere her rendition of SM’s official Christmas jingle, “Celebrate Christmas at SM.” She will be joined by the Philippine Philharmonic Orchestra for a special live presentation of the Christmas anthem.
The launch will also feature the Christmas Sparkle AR activation, giving guests a chance to bring a piece of the festive spectacle from the MOA 360 to their smartphones.
Following the launch, SM’s 12 Weeks of Iconic Christmas will unfold across its 91 malls, with festive experiences and activities giving families, friends, and communities more reasons to celebrate together throughout the season.
For 12 weeks, SM invites everyone to revisit a favorite Christmas tradition, start a new one, or simply find another reason to spend the season together.Celebrate Christmas at SM and go Gala to the Max.
Follow SM Supermalls on Facebook, Instagram, TikTok, and other social media channels for the latest Christmas events, experiences, and updates throughout the celebration.
About SM Supermalls
SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.
Through “My SM,” SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.
My SM. Your Most Loved Supermall.
Other Articles
-
From history to heritage, rich and tasty homegrown flavors, timeless and historical structures – Bataan definitely offers a great adventure for everyone! Take your pick or visit them all!
📍 Mt. Samat National Shrine – honoring courage and sacrifice📍 Rancho Bernardo Luxury Villas and Resort – nature, serenity, and scenic views📍 Cusina ni Nanay Maria – a Filipino comfort food feast📍 Las Casas Filipinas de Acuzar – historical beauty meets modern luxurySee you? See you! Other Articles Come and Join us FOLLOW US ON
-
Walk for Bataan’s Bravest!
Hey beloved Bataan! Let’s put our feet to the pavement for a cause that runs deep in our history! The Freedom March is back, and once again we are commemorating the sheer, indomitable bravery of every soldier and civilian who fought during WWII, especially those who walked the Bataan Death March. The province of Bataan…
-
Para naman sa Gabi ng Musika, Tagumpay at Selebrasyon Day 2
Para naman sa Gabi ng Musika, Tagumpay at Selebrasyon Day 2 na hatid ng inyong Pamahalaang Panlalawigan at Pamahalaang Panlungsod ng Balanga, balikan ang pagtatanghal nila na ginanap noong ika-11 ng Enero. Other Articles Come and Join us FOLLOW US ON
-
All Gears in for BTN POP Fest 2026
Preparations are officially underway for the culminating night of BTN Pop Season 3!We gathered to lock in the program flow, song lineup, and stage direction for what will be a bold, immersive, and multi-media concert experience. Expect a fresh kind of stage show that blends music, visuals, and performance in a way our province has…
-
Muli po nating balikan ang mga awiting nagbigay saya at sigla sa Gabi ng Musika, Tagumpay at Selebrasyon
Muli po nating balikan ang mga awiting nagbigay saya at sigla sa Gabi ng Musika, Tagumpay at Selebrasyon na ginanap noong ika-10 ng Enero kaugnay ng pagdiriwang natin ng ika-269 Bataan Foundation Day. Para sa kabuuang pagtatanghal, panuorin sa link na ito: Click here Other Articles Come and Join us FOLLOW US ON
-
269th Bataan Foundation Day Video Highlight
Taos-pusong pasasalamat sa lahat ng mga nakibahagi at nakisaya sa mga gawain kaugnay ng pagdiriwang ng ika-269 Taong Pagkakatatag ng Bataan bilang isang ganap na Lalawigan. Maraming salamat rin po sa mga nangasiwa upang maging matagumpay at makabuluhan ang ating selebrasyon.Mabuhay ang minamahal nating Lalawigan ng Bataan! Other Articles Come and Join us FOLLOW US…
-
Congratulations sa 269 Best Selfie Winners!
Maligayang pagbati sa 269 na masusuwerteng nanalo sa 269TH Bataan Foundation Day Best Selfie Contest! Ang mga winners ay napili sa pamamagitan ng e-roleta bilang bahagi ng ating makulay at makasaysayang pagdiriwang ng Bataan Foundation Day 2026. Lubos naming pinasasalamatan ang lahat ng Bataeño na nakiisa, nakilahok, at nagpakita ng suporta sa selebrasyon.Para sa pag-claim…
-
Gabi ng Musika, Tagumpay at Selebrasyon – Day 1 Concert
Maraming salamat po sa lahat nang nakising-along, nakiparty, nakiisa at tumulong sa ating Gabi ng Musika bilang bahagi nang pagdiriwang ng 269th Bataan Foundation Day at 25th Cityhood Anniversary ng Lungsod ng Balanga kung saan nakasama natin sina TJ Monterde, KZ Tandingan, Angeline Quinto, Yeng Constantino, Erik Santos, Jason Dy, Sam Milby at Kyla, sa…
-
LGU PERFORMANCES
Mas lalo pong naging masaya at makulay ang pagdiriwang ng 269th Bataan Foundation Day dahil sa mga ipinamalas na talento ng bawat bayan bilang bahagi ng Kasayahan sa Kapitolyo (LGU Performances).Maraming salamat po sa lahat ng mga nagtanghal at nagbahagi ng kanilang husay. Tunay po na ang bawat Bataeño ay may natatanging talento na dapat…
-
Pagbibigay Lektura Para Sa Kasaysayan Ng Bataan
Bilang bahagi ng pagdiriwang ng ika-269 Bataan Foundation Day, inaanyayahan ang publiko sa Bataan History Symposium, isang makabuluhang pagtitipon na naglalayong balikan, unawain, at ipagmalaki ang kasaysayan ng ating lalawigan.Tampok sa programa ang lektura ni Cornelio R. Bascara, Ph.D. mula sa University of Santo Tomas Graduate School of Arts and Letters, na magbibigay ng mas…
Come and Join us
FOLLOW US ON
Leave a Reply