Behold Bataan

Filipino Brand of Service Excellence in the Municipality of Abucay

The Provincial Government of Bataan, through the Office of the Provincial Tourism Officer, in partnership with the Department of Tourism – Region III and the Local Government Unit of Abucay, successfully conducted the Filipino Brand of Service Excellence (FBSE) Seminar on October 15, 2026, at the Abucay Multipurpose Cooperative (AMPC) in Calaylayan, Abucay, Bataan. The whole-day activity gathered 60 LGU employees to strengthen their commitment to delivering quality public service anchored on Filipino values and genuine Filipino hospitality.

The program featured a learning session facilitated by Mr. Gil T. Regondola, FBSE Trainer, who guided participants through the principles of the Filipino Brand of Service Excellence. The activity commenced with welcome remarks by Hon. Ric Ernest Estrella, SB Committee on Education, representing Municipal Mayor Hon. Erik J. Martel, and concluded with closing remarks by Mr. Genel L. Llanes, Municipal Tourism Officer. The successful conduct of the seminar was made possible through the assistance of the Human Resource Management Office, led by Ms. Eden G. Trine, Acting Municipal HRMO. Through this initiative, the Provincial Government of Bataan continues to promote service excellence, professionalism, and genuine Filipino hospitality among local government personnel, further strengthening the province’s tourism service standards.

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