Behold Bataan

Filipino Brand of Service Excellence in the Municipality of Mariveles

As part of the celebration of Tourism Month, the Bataan Provincial Tourism Office, in partnership with the Department of Tourism – Region III, and in collaboration with the Local Government Unit of Mariveles through the Municipal Tourism Office, conducted the Filipino Brand of Service Excellence (FBSE) Training at Margie’s Place, Mariveles, Bataan, today, September 11, 2026.

This initiative is part of Bataan’s continuing efforts to enhance the tourist experience across the province, starting at the municipal level. Through the Mabuhay gesture, tourism stakeholders are encouraged to practice genuine Filipino hospitality and deliver warm, courteous, and quality service to every visitor. By strengthening service excellence among local tourism frontliners, Bataan continues to build a welcoming, visitor-friendly, and tourism-ready province.

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Bawat lugar ay may kuwentong dala, Ngunit may ibang hindi agad ipinapakita

Ngayong Buwan ng Turismo, samahan ninyo kami sa isang makabuluhang pag-uusap tungkol sa Mariveles, sa kasaysayan, kultura, kabuhayan, mga tao, at sa mga kuwentong patuloy na humuhubog sa ating bayan.
Ngunit habang unti-unting nabubuo ang kuwento, isang tanong ang mananatili… Ano kaya ang kuwentong matagal nang naghihintay na marinig? Narito na ang paunang silip. Malapit nang marining ang kuwento. Abangan ang kabuuan ng video bukas, September 12, 6:00 pm.

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Discover Museo De Fatima in Mariveles

Located at the Our Lady of Fatima Chaplaincy in the Freeport Area of Bataan (FAB), Mariveles, Museo de Fatima is a local museum that offers visitors a glimpse into the history, culture, and faith of the community.

Inside the museum, visitors can learn about the different chapters of Mariveles’ history, from its pre-colonial roots to the Spanish and American colonial periods, the Japanese occupation, and World War II. The museum also highlights the town’s development through industrialization, including the growth of local industries and the establishment of the Bataan Export Processing Zone, which played an important role in the development of Mariveles.

For those who want to learn more about the history and heritage of Mariveles, Museo de Fatima is open to the public every day. Entrance is free, so visitors are welcome to drop by and explore the stories that helped shape the community.

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Mariveles opens Museo De San Nicolas De Tolentino

The Municipality of Mariveles marked another step in its heritage and tourism efforts with the opening and blessing of the Museo de San Nicolas de Tolentino on September 10, 2026, at the Diocesan Shrine of St. Nicholas Tolentino Parish.

The museum was opened as part of the Pista ni Apo Kulas celebration, bringing attention to the faith, history, and heritage that are deeply rooted in the community. It serves as a space where visitors can learn more about the religious traditions and stories that have become part of Mariveles’ identity. The opening of Museo de San Nicolas de Tolentino is another step toward preserving and sharing the heritage of Mariveles, giving locals and visitors an opportunity to appreciate the stories, traditions, and faith that continue to shape the community.

The museum is open to the public every day, with no entrance fee, welcoming visitors who wish to learn more about the religious and cultural heritage of Mariveles. Through efforts like this, Mariveles continues to promote meaningful cultural and heritage experiences while keeping its history alive for future generations.

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Bataan Provincial Government Frontliners Strengthen Service Excellence Through FBSE Training

The Provincial Tourism Office of Bataan, in collaboration with the Department of Tourism – Region III, conducted the Filipino Brand of Service Excellence (FBSE) Training – Batch 2 today, September 10, 2026, at the Bataan Tourism Pavilion, City of Balanga, Bataan. The second batch of the training brought together frontline employees of the Provincial Government of Bataan, who play an important role in providing direct assistance and service to the public, guests, and visitors.

The FBSE program highlights the value of warm Filipino hospitality, professionalism, courtesy, and genuine care in every service encounter. It aims to strengthen the participants’ skills and mindset in delivering service that is not only efficient but also sincere and welcoming.

As frontliners, the participants serve as among the first points of contact for people seeking assistance from the Provincial Government of Bataan. Through this training, they are further equipped to create positive experiences and reflect the Filipino values of hospitality, respect, and malasakit in their everyday service. The Provincial Tourism Office continues to support initiatives that promote service excellence, recognizing that creating a welcoming destination goes beyond places and attractions, it also begins with the people who serve and welcome every visitor.

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Filipino Brand of Service Excellence Training for Bataan Provincial Government Employees

The Provincial Tourism Office of Bataan, in collaboration with the Department of Tourism – Region III, conducted the Filipino Brand of Service Excellence (FBSE) Training – Batch 1 today, September 9, 2026, at the Bataan Tourism Pavilion, City of Balanga, Bataan.

The training was attended by employees of the Provincial Government of Bataan, who gathered to enhance their knowledge, skills, and appreciation of delivering excellent and meaningful service to the public.
The Filipino Brand of Service Excellence program emphasizes the importance of Filipino hospitality, professionalism, courtesy, and genuine service. It aims to develop service-oriented individuals who can create positive and memorable experiences through every interaction with guests, visitors, and the community. For the Provincial Tourism Office, promoting service excellence goes hand in hand with strengthening Bataan as a welcoming and visitor-friendly destination. Every employee has a role to play in creating experiences that reflect the warmth, pride, and hospitality of the province. Excellent service. Genuine Filipino hospitality. A warmer welcome awaits in Bataan.

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Filipino Brand of Service Excellence (FBSE) Seminar for 34 service employees of the Municipal Government of Samal

On September 7, 2026, the Provincial Tourism Office, in partnership with the Department of Tourism (DOT) and the Local Government Unit (LGU) of Samal, successfully concluded the Filipino Brand of Service Excellence (FBSE) Seminar for 34 service employees of the Municipal Government of Samal.

This flagship training program of the DOT was led by FBSE Master Trainer Mr. Jay A. Aquino, with the assistance of DOT Training Representative Mr. Erwin Joshua Salta.

Through this collaboration among the provincial government, the national government, and the LGU of Samal, a culture of excellence is strengthened by instilling the Filipino brand of hospitality among civil servants and tourism stakeholders, ultimately enhancing public service delivery for guests and constituents across Bataan.

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Filipino Brand of Service Excellence Training

As we celebrate Tourism Month this September, Bataan continues to strengthen its commitment to delivering warm, genuine, and excellent service through the Filipino Brand of Service Excellence Training.

This training is part of the implementation of Resolution No. 56, Series of 2025, adopting and institutionalizing the Mabuhay Gesture as the official greeting to enhance the Filipino Brand of Service Excellence in the Province of Bataan. Here’s the schedule of the provincewide training. See you, participants!

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