Christmas Starts Here: SM Supermalls Launches 12 Weeks of Iconic Christmas
MANILA, Philippines, September 2026 โ Christmas arrives early at SM Supermalls as the 12 Weeks of Iconic Christmas gets underway, bringing the holiday season to all 91 SM malls nationwide.

The campaign celebrates the Christmas traditions Filipinos have built at SM over the years, while introducing new experiences to look forward to each season. From Christmas lights and parades to family gatherings, gift shopping, dining, entertainment, and meet-and-greets, 12 Weeks of Iconic Christmas brings together the moments that make a trip to the mall part of the holiday experience.
โChristmas at SM has always been about bringing people together. This year, we are celebrating the traditions that generations have grown up with while creating new experiences for families and friends to discover. With 12 Weeks of Iconic Christmas, there is something new to look forward to every time you visit,โ said Mr. Joaquin L. San Agustin, Executive Vice President for Marketing at SM Supermalls.

From Luzon to Visayas and Mindanao, your most loved SM Supermalls will take center stage with their own festive celebrations. Among the highlights are the Magical Night of Lights, Magical Drone Show, Grand Magical Christmas Parade, and Santa Meet and Greets, alongside other activities that bring the holiday spirit to communities across the country.
The nationwide celebration will be launched at SM Mall of Asia on September 15, setting the stage for the 12 weeks of festivities that follow. The MOA launch will officially trigger the start of the succeeding 12-week Christmas celebration across SM Supermalls nationwide.

Headlining the launch is Angela Ken, the new face of Christmas at SM, who will premiere her rendition of SMโs official Christmas jingle, โCelebrate Christmas at SM.โ She will be joined by the Philippine Philharmonic Orchestra for a special live presentation of the Christmas anthem.
The launch will also feature the Christmas Sparkle AR activation, giving guests a chance to bring a piece of the festive spectacle from the MOA 360 to their smartphones.
Following the launch, SMโs 12 Weeks of Iconic Christmas will unfold across its 91 malls, with festive experiences and activities giving families, friends, and communities more reasons to celebrate together throughout the season.

For 12 weeks, SM invites everyone to revisit a favorite Christmas tradition, start a new one, or simply find another reason to spend the season together.Celebrate Christmas at SM and go Gala to the Max.

Follow SM Supermalls on Facebook, Instagram, TikTok, and other social media channels for the latest Christmas events, experiences, and updates throughout the celebration.
About SM Supermalls
SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.
Through “My SM,” SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.
My SM. Your Most Loved Supermall.
Other Articles
-
Ar. Christina Banzon-Enriquez appointed as a member of the Board of Trustees of the Nayong Pilipino Foundation
Congratulations, Ar. Christina Banzon-Enriquez! Your appointment as a member of the Board of Trustees of the Nayong Pilipino Foundation is a proud moment for Bataan and the entire tourism community. With your background in architecture and your passion for heritage and sustainable tourism, we are confident that you will help shape a future where Filipino…
-
Araw ng Kalayaan Trade Fair
Inaanyayahan po ang lahat na bumisita at suportahan ang ating mga lokal na produkto mula ika-9 hanggang ika-12 ng Hunyo, sa Main Entrance ng The Bunker Building. Bahagi po ng ating pagdiriwang sa kasarinlan, tampok pong muli ang mga de-kalidad na produkto at likha ng ating mga kapwa Bataeรฑo sa Araw ng Kalayaan Trade Fair.…
-
Vote your favorite Binibining Pilipinas Candidate
My fellow countrymen, let’s show our support for our rock, Miss #34 Patricia Layug of Bataan!Let’s raise the flag of our province in Miss Philippines 2025 by voting for Patricia in the MB Readerโs Choice Awards! Heart her photo on Manila Bulletin’s official Facebook page (search in the album: Miss Philippines 2025). ๐๏ธ Voting is…
-
Happy World Environment Day!
In Bataan, nature is more than a destination, itโs our shared story. From the calm of Dunsulan Falls to the towering Mt. Natib, from the journey of migratory birds to the nesting of Pawikans, every corner reminds us of whatโs worth protecting.Through efforts like the Baka1Bataan: Orani Mangrove Adoption and Protection Project, we continue to…
-
Who’s joining the fair?
Check out the full list of MSMEs bringing life to this yearโs ๐๐ซ๐๐ฐ ๐ง๐ ๐๐๐ฅ๐๐ฒ๐๐๐ง ๐๐ซ๐๐๐ ๐ ๐๐ข๐ซ โ a proud showcase of Bataan-made products! ๐๏ธ June 9โ11, 2025๐ 8:00 AM to 5:00 PM๐ Main Entrance, The Bunker Building, Balanga City Other Articles Come and Join us FOLLOW US ON
-
Beach Safety Guidance: JellyFish Awareness
To strengthen safety measures in our beach and coastal areas, the Department of Tourism has released ๐๐ฒ๐ฎ๐ฐ๐ต ๐ฆ๐ฎ๐ณ๐ฒ๐๐ ๐๐๐ถ๐ฑ๐ฎ๐ป๐ฐ๐ฒ ๐ก๐ผ. ๐ฎ๐ฌ๐ฎ๐ฑ-๐ฌ๐ฌ๐ญ, issued on May 22, 2025. This initiative aims to prevent marine pest-related incidents and ensure the well-being of our guests and tourism workers. ๐๏ธ In line with DOT Memorandum Circulars No. 2023-0003 and 2024-0002,…
-
Musika ng Kalayaan at Pasasalamat Handog ng Team 1Balanga at 1Bataan
Bataeรฑos, handa na ba kayong makisaya at maki-sing along? Bilang pasasalamat sa inyong patuloy na suporta at pagdiriwang sa Araw ng Kalayaan, magkakaroon po tayo ng free concert.Ang concert na ito ay handog nina Mayor Francis at Mayora Raquel, mga miyembro ng Sangguniang Panlungsod ng Balanga, Cong. Jett ng Pusong Pinoy Partylist kasama ang buong…
-
1SIKLAB: An Emergence of Creative Tourism
Bataan is set to shine brighter than ever as we ignite the fusion of creativity and tourism through 1SIKLAB โ a groundbreaking project designed to boost local tourism and reinforce our cultural identity, proudly flying under the #1Bataan brand.This initiative aims to: โจ Increase tourismโจ Strengthen brand equityโจ Diversify the local economy through the creative…
-
FBSE Seminar Empowers Frontliners in Mariveles
The Filipino Brand of Service Excellence (FBSE) Seminar, a flagship training program by the Department of Tourism – Region III (DOT), in coordination with the Provincial Tourism Office of Bataan, was held on May 30, 2025, at Romalaineโs Seafood Restaurant in the Municipality of Mariveles. This specialized training aims to standardize the hospitality services of…
-
Need a break? Go Bataan
Need a break but want a little meaning too? Bataan isnโt just about the views. Itโs where nature calms you and history moves you. Here, stories of bravery live and peace and beauty go hand in hand. So yes, you can relax, reconnect with nature, and learn something along the way.Letโs take this as a…
Come and Join us

FOLLOW US ON



























Leave a Reply